Ordering products by email is still one of the simplest and most reliable ways to communicate with suppliers.
Whether you’re running a business or just buying something for personal use, knowing how to write a clear, polite, and professional order email can save time and avoid confusion.

How to Write an Email to Order a Product (Step-by-Step)
Follow these easy steps whenever you’re sending an email placing an order. This structure also answers “how do you write an email to purchase a product” and fits any sample email for ordering products.
Step 1 — Write a Clear Subject Line
Your subject line should instantly tell the recipient what your email is about. Avoid vague titles like “Order” or “Need this.”
Purchase Order — [Product Name] — [Qty] — [Your Company or Name]
Example:
Purchase Order — Acme Steel Chisel Set — 25 Units — GreenLeaf Carpentry
Step 2 — Introduce Your Purpose
Start politely and clearly state your reason for emailing. Let them know you want to place an order.
Hello [Supplier Name],
I’d like to place an order for the following product(s):
Step 3 — List the Order Details
Include everything they need to fulfill your order quickly and correctly.
- Product name + SKU/variant
- Quantity + price (or quote #)
- Required delivery date
- Shipping and billing addresses
- Preferred payment method
• Product: Acme Steel Chisel Set (SKU: CHZ-12)
• Quantity: 25 units — US$42 each (per quote #Q-7843)
• Delivery Date: Nov 5, 2025
• Shipping Address: 245 Oak Street, Springfield, IL 62701
• Payment: Bank transfer
Step 4 — Ask for Confirmation or Invoice
Before completing payment, confirm product availability, total price, and delivery timeline. This ensures both sides are aligned.
Please confirm stock, total amount (including delivery and tax), and expected lead time.
Once confirmed, kindly send the invoice so I can arrange payment.
Step 5 — End Politely with Your Signature
Wrap up with a simple, polite closing and your contact details. This keeps the tone friendly and professional.
Thank you for your assistance.
Best regards,
[Your Name] — [Title, Company Name]
[Phone] | [Email]
Common Mistakes to Avoid When Ordering by Email
Avoid these hiccups when you send an email to order a product. Keeping things clear helps you get faster confirmations, accurate invoices, and fewer follow-ups.
⚠️Vague subject lines
Subject lines like “Order” or “Need this” get lost. For email placing an order, be specific.
⚠️Missing key order details
If your email lacks SKU, quantity, addresses, or delivery dates, you’ll get delays and back-and-forth.
⚠️No confirmation request
Always ask the supplier to confirm availability, total cost (with tax + delivery), and lead time before you pay.
⚠️Overly casual or unclear tone
You don’t need stiff language, but you do need clarity and a professional sign-off—especially for B2B.
⚠️Skipping a purchase order (when it’s needed)
For larger quantities or first-time suppliers, attach a PO. It protects both sides and speeds up processing.
⚠️Forgetting delivery timing and addresses
Suppliers can’t commit without dates and destinations. Include a realistic “deliver by” date and full addresses.
⚠️One giant paragraph (hard to scan)
Suppliers process many emails. Use short lines or bullets so nothing is missed.
⚠️Not aligning with how the supplier prefers orders
Some vendors want a PO number, others a checkout link. If their website explains it, follow that flow first.
⚠️Using an unprofessional email address
It can delay trust and responses. Use a company domain or a clear personal address with your real name.
⚠️Not sending a polite follow-up
If you don’t hear back within 24 business hours, send a short, friendly follow-up. It keeps things moving without sounding pushy.
Keep these in mind whenever you wonder how do you write an email to purchase a product. Clear structure + complete details = faster approvals and fewer errors.
In this complete A to Z guide, you’ll learn everything from writing a quotation request to completing your purchase order, plus plenty of practical examples and templates you can use anytime. This guide is designed to be your go-to resource whenever you need to place an order via email.
Before we dive in, here are a few quick tips:
Always mention the exact item you’re ordering or planning to order, and include the vendor’s name in your message. These simple details make your email sound clear, respectful, and professional.
We’ll start with the very first step, how to write a Request for Quotation (RFQ) email. This is especially useful when you find a product or service online without a listed price, or when you’re buying something expensive and want to compare prices from multiple suppliers to get the best deal.
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How to Write a Request for Quotation (RFQ) Email
Before you place an order, it’s often best to start by asking for a quotation. A Request for Quotation (RFQ) email helps you get accurate prices, compare offers, and find the best deal. This is especially useful when the product doesn’t have a listed price or when you’re planning to buy in bulk or invest in an expensive item.
When writing a quotation request email, always keep it clear and polite. The goal is to make it easy for the supplier to understand exactly what you’re looking for, so they can respond quickly with the right information.
Start your email with a short and clear subject line that shows your purpose. For example, you can write something like “Request for Quotation – Acme Steel Chisel Set – 25 Units.” A subject line like this immediately tells the supplier what your email is about.
In the opening line, introduce yourself or your company and mention what you’re interested in purchasing. For instance:
Dear [Supplier Name],
My name is [Your Name], and I represent [Your Company Name]. I’m interested in purchasing the following product(s):
Next, list out the product details such as the name, model number or SKU, quantity, and delivery requirements. If you have specific expectations, like material type or size, include those as well. The more detail you provide, the more accurate their quote will be.
You should also request key information from the vendor such as total cost (including taxes and shipping), payment terms, warranty details, and estimated delivery time. This helps you compare quotations fairly between different suppliers.
Finally, end your email politely by thanking them for their time and requesting a reply. A simple closing line like this works well:
Thank you for your assistance. I look forward to your response.
Best regards,
[Your Full Name]
[Your Position, Company Name]
[Phone Number] | [Email Address]
Remember, a good RFQ email is short, direct, and courteous. It saves time for both you and the supplier and sets the tone for a professional relationship right from the start.
How to Write an Email to Confirm or Place an Order
Once you’ve received the quotation and you’re satisfied with the price, delivery terms, and other details, the next step is to confirm your order. Writing a clear and polite order confirmation email ensures both you and the supplier are on the same page before payment or shipping begins.
Start with a straightforward subject line that clearly states what the email is about. For example:
Order Confirmation – Acme Steel Chisel Set – 25 Units – GreenLeaf Carpentry
This tells the supplier that you’re ready to proceed and helps them identify your order quickly.
In the opening line, thank the supplier for their quotation or assistance and confirm your intention to place an order. For instance:
Dear [Supplier Name],
Thank you for your quotation dated [insert date]. We’re pleased to confirm our order for the following product(s):
Then, list your order details neatly. Include the product name, model or SKU, quantity, price per unit, and the total cost if available. If you received a quotation number, reference it here as well. Also, include your delivery date, shipping address, and billing details to make processing smoother.
Here’s a simple example:
- Product: Acme Steel Chisel Set (Model: CHZ-12)
- Quantity: 25 units
- Price: $42 per unit (as per quotation #Q-7843)
- Total: $1,050
- Delivery Date: November 5, 2025
- Shipping Address: 245 Oak Street, Springfield, IL 62701
After listing your order details, politely request an order confirmation or pro forma invoice. This ensures that both parties agree on the final terms before payment is made. For example:
Please confirm product availability, total cost including delivery, and expected lead time. Once confirmed, kindly share the invoice so we can arrange payment.
Finally, close your email professionally. End with a brief thank-you and your contact details, just as you did in the quotation request. For instance:
Thank you for your assistance. We appreciate your prompt response.
Best regards,
[Your Name]
[Your Company Name]
[Phone Number] | [Email Address]
A well-written order confirmation email shows professionalism and reduces the chance of miscommunication. It also helps you build long-term trust with your supplier, which is key to maintaining smooth business relationships.
How to Write a Follow-Up Email After Placing an Order
After placing your order, it’s completely normal to follow up with the supplier if you haven’t received a response or confirmation within a reasonable time frame. A well-written follow-up email keeps your communication polite and professional while reminding the vendor to take action.
Before you send the follow-up, make sure enough time has passed since your initial email. In most cases, waiting 24 to 48 business hours is appropriate. If it’s a larger or international order, giving a little more time is fine too.
Start your email by referencing your previous message or quotation number so the supplier can easily identify your request. Keep your tone friendly and avoid sounding impatient. A simple subject line works best, such as:
Follow-Up on Purchase Order #Q-7843 – Acme Steel Chisel Set
In the opening, thank them again for their time and mention that you’re checking in to confirm the status of your order. For example:
Dear [Supplier Name],
I hope you’re doing well. I’m following up on our recent order for the Acme Steel Chisel Set (25 units) sent on [insert date]. I wanted to check if you’ve had the chance to review and confirm the details.
Next, restate key information like the order quantity, delivery date, or any important note from your previous email. This helps them recall your message quickly and reply without searching for old threads.
You can add a short, polite reminder:
Kindly let me know if there’s any update regarding the order confirmation, estimated delivery date, or invoice.
Then, end your email politely. Always express appreciation and keep your tone professional:
Thank you for your time and assistance. I appreciate your prompt response.
Best regards,
[Your Name]
[Your Company Name]
[Phone Number] | [Email Address]
A short, polite follow-up email like this shows that you’re organized and serious about your business relationship. It also helps prevent delays and ensures smooth communication with your supplier.
Real-Life Order Email Samples You Can Use
Now that you know how to write quotation requests, order confirmations, and follow-up emails, let’s look at a few simple examples you can copy and adjust for your own situation. These examples cover everything from requesting a quotation to checking on an order that’s delayed.
1. Example: Requesting a Quotation
Before you can place an order, you often need to know the exact price, delivery time, and available models. This type of email should be short and specific. Always include what product you want, the model or variant, and any preferences like color, size, or delivery date.
For example, if you’re buying a gold-plated necklace, you might include details such as length, thickness of coating, and metal type. If you need it by a certain date, mention that too.
Subject: Request for Quotation – Gold-Plated Necklace
Email Body:
Dear Sir/Madam,
I would like to request a price quotation for a gold-plated necklace. I noticed that your company offers several models, and I believe the [model name or description] would suit my needs best.
Could you please confirm the price, available options, and estimated delivery time to [your location or country]?
Thank you for your time and assistance. I look forward to your response.
Best regards,
[Your Name]
If you’re not sure which product or model you want, you can first ask for a catalog or product list. Once you’ve reviewed it, request a quotation so you’ll have a written record in case prices change later.
2. Example: Email to Confirm or Place an Order
Once you’ve received a satisfactory quotation, you can confirm your order. Most companies require a purchase order (PO) or a confirmation email before processing. Here’s an example based on the necklace order scenario.
Subject: Order Confirmation – Gold-Plated Necklace
Email Body:
Dear Sir/Madam,
Following your quotation dated [insert date], I am pleased to confirm my order for the following item:
• Product: Gold-Plated Necklace (Model: [insert model])
• Quantity: 1 piece
• Price: [insert price]
• Delivery Date: [insert preferred date]
• Shipping Address: [insert full address with postal code]
Please find the attached purchase order for your reference. Kindly confirm receipt of this email and share the invoice details.
Thank you for your cooperation. I look forward to receiving your confirmation and delivery update soon.
Best regards,
[Your Name]
3. Example: Reply from the Vendor or Service Provider
When you place an order, the company may send a confirmation email like this:
Subject: Request for Order Confirmation
Email Body:
Hi [Customer Name],
Thank you for choosing [Company Name]. We’re excited to process your order for the gold-plated necklace.
Once we receive your official confirmation or purchase order, we’ll begin production immediately.
We appreciate your business and look forward to delivering your order soon.
Warm regards,
[Company Representative Name]
[Company Name]
This kind of message is common from sellers or service providers. If you’re on the vendor’s side, you can adapt this template when asking customers to confirm their order.
4. Example: Email to Ask About Order Status
Sometimes, even after confirming your order, delays happen. In that case, it’s perfectly fine to follow up and check the order status. Just keep your email short and polite.
Subject: Checking Order Status – Invoice #2716029
Email Body:
Hello Team,
I recently ordered a gold-plated necklace from [Vendor Name] on [Order Date]. The expected delivery date was [Expected Delivery Date], but I haven’t received my item yet.
Could you please share an update on the current status of my order and when I can expect delivery? I would appreciate your prompt response.
Thank you for your help.
Best regards,
[Your Name]
[Order ID: 2716029]
This simple message gives all the key details such as the order number, date, and delivery expectation, making it easy for the company to track and respond quickly.
Sample Email for Ordering Products
If you just need a quick, ready-to-use example, here’s a simple sample email for ordering products. You can easily edit it to fit your situation, whether you’re buying office supplies, handmade goods, or industrial materials.
Subject: Order for [Product Name] – [Quantity]
Email Body:
Dear [Supplier Name],
I hope you are doing well. I would like to place an order for the following product(s):
• Product: [Product Name]
• Model/Code: [Model Number or SKU]
• Quantity: [Number of Units]
• Price: [Agreed or Quoted Price]
• Delivery Address: [Full Address]
• Delivery Date: [Preferred Delivery Date]
• Payment Method: [Bank Transfer / Card / Other]
Please confirm the availability and total cost including delivery charges. Once confirmed, kindly send me the invoice so I can arrange payment.
Thank you for your prompt response.
Best regards,
[Your Full Name]
[Your Position, Company Name]
[Phone Number] | [Email Address]
Pro Tip
If you frequently send similar emails, save this format as a reusable template. Just fill in the product details each time, and you’ll be able to send accurate, professional order emails in minutes.
Frequently Asked Questions – Emailing to Place an Order
1. What’s the best subject line when you send an email placing an order?
Keep it clear and professional. Use something like:
“Purchase Order – [Product Name] – [Quantity] – [Your Company or Name]”.
That way the recipient instantly knows what your email is about and who it’s from.
2. What should you include in the body when writing an email to order a product?
Your message should clearly list:
– The product name or SKU (so there’s no confusion)
– Quantity and price (or quote reference if you have one)
– Delivery date and full shipping/billing address
– Preferred payment method (invoice, bank transfer, card, etc.)
– A polite request for confirmation (availability, total cost, delivery time)
Keeping everything in one place makes the process faster and avoids back-and-forth.
3. Should you attach a purchase order (PO) when sending an email order?
Yes, especially for business-to-business (B2B) orders or bulk purchases.
A PO shows professionalism and provides a record of what was agreed.
For small or one-time personal orders, a clear email is usually enough.
4. How formal should your email be when placing an order?
Go for professional but friendly.
Use a polite greeting (like “Hello [Name/Team],”), stay to the point, and close with your full name, company, and contact details.
A short, friendly line like “Thank you for your support” helps you sound approachable but still professional.
5. Can individual buyers use the same email format as companies?
Absolutely.
The basic structure—subject, order details, delivery info, and closing—works the same.
Just remove business-specific parts like the company name or PO number, and keep it simple.
6. How long should you wait for a reply after placing an order by email?
Most suppliers reply within 24 business hours.
If you don’t hear back, send a short follow-up email after a day or two, just to make sure your message didn’t get missed.
Including all details in your first email helps speed things up.
Final Thoughts
Writing professional emails for ordering products doesn’t have to be complicated. Once you understand the right structure, starting from the quotation request to the purchase order and finally to a polite follow-up, it becomes a simple routine. Clear, well-written emails save time, prevent misunderstandings, and help you maintain strong, long-term relationships with your suppliers.
Whether you’re placing your first order or managing regular purchases, these templates and examples are here to guide you through every step. And remember, professionalism in communication always reflects the reliability of your business.
For more practical examples, templates, and tips on writing better business emails, visit EmailEtiquetteGuru.com, your trusted guide to clear, confident, and professional email writing.
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